Twitch Lures with Vibra-Strike Technology

Fish love wounded bait fish or minnows, and the more your live bait or lure can mimic a wounded minnow, the more action you will have. The Vibra-Strike Technology designed into the Rechargeable Twitching Lures makes them flash, buzz, twitch, and vibrate when they hit the water.

This set of behaviors is programmed to engage a fish on the three senses that compel it to feed – sight, feel, and hearing. It repeatedly mimics the spasmodic actions of a wounded minnow and that what makes them effective for both salt and fresh water fishing.

If you love catching fish you are really going to like using the Rechargeable Twitching lure. It’s an Electronic Smart Vibrating Lure. When it hits the water, it immediately starts to twitch, flash and buzz. The movements mimic the spasms of a wounded bait fish. Fish see it, they hear it, and they feel it. Then they strike it.

Fish cannot resist striking because these movements are the dinner bell to big fish imprinted deep down in their DNA for millions of years.

The rechargeable Twitching Lure attracts and catches all species of Fresh and Saltwater fish – day or night!


The Rechargeable Twitching Lure does not depend on the fisherman’s experience and skill. It works even if it is simply drifting in the water.
The secret is in the Vibra-Strike Technology. That’s what makes the lure twitch, flash, and buzz. Those three signals attract fish from miles away. Fish can’t resist a lure with this technology. They feel it, they hear it, they see it, and they bite it!

There is no other lure you can find that triggers a fish’s DNA with these three basic instincts all at the same time.

Vibra-Strike Technology may be the greatest advancement in fishing since the hook! And when you try a Rechargeable Twitching Lure, you will understand why. This new technology takes the wishing out of fishing.


A minnow imitation and a 100 year old proven lure with added VibraStrike technology.

  • This lure will float on the surface until you start to reel. Then it will swim at 1-3 feet depending on speed of retrieve
  • Fast Deeper
  • Slow- less deep

Best fished slowly, stopping at different intervals. Cast, let sit 30 seconds as it floats it will not snag on the bottom.  Slowly reel, stop, reel and repeat. Stop, let sit at end of retrieve and fish will get interested. Give fish time to find lure!


This lure suspends at 12-18 inches below the surface, it sits like a wounded minnow. When retrieved, it will swim between 8-12 feet depending on the speed of the retrieve. Fast for deeper and slow for less deep. Best reeled slowly!

When fishing this lure, as with all Twitching lures, cast and let sit 30 seconds, reel slowly stopping at different intervals. When it sits, fish will come to investigate!

Freshwater – bass, perch, pike, walleye, musky, trout.

Saltwater – blues, Spanish mackerel, cero mackerel, reds, trout, snook, jacks, etc.


This shape is a proven fish catcher, now with have added Vibra-Strike technology. Every Bass Pro has dozens of these lures in different colors and specs to match the natural baits as close possible!

This crank bait will swim at 10 feet. Weight can be added to stop it down more. Slow to medium retrieve. Stop and twitch it along the way.


It wasn’t enough for Bobby to simply invent the most innovative and unique artificial bait of the 21st century.  While our main Twitching Lures are our most versatile and widely used baits, he decided we needed to “…spice things up a bit!”

This Baby Shad lure is half the size of our normal Twitching Lures, because it has a higher power to weight/size ratio….it is Five times more powerful than our full size Twitching Lures.

We Don’t Call Him Crazy Bob for Nothing!

This lure will drive fish crazy.  As this bait was originally developed for freshwater applications, predator species like Bass or Northern Pike will not be able to resist it.  The lure looks like a bait fish gone bat-s**t crazy….hence the name of this artificial lure is the Crazy Bob!

(Rumor has it Crazy Bob is what our Founders nickname was on the ski circuit as well!)


Miniature crank bait

5 times the vibration and movement of our larger. Model crank bait lure . It comes in 4 colors , natural, black and silver, baby bass, el Diablo, this lure will retrieve at 10 to 15 ft , depending on speed of retrieval, or can be just cast out and left to its own movement.  it can be fished in both fresh and salt water, 

Can be used for most species.


There are countless artificial shrimp out there but none that perform like ours.

First Fish has spent 4 years developing the world’s best artificial shrimp. A natural shrimp will move or swim in the water, it will also vibrate and glow with a florescent colored light to match the body color.

It was designed by Peter Deeks, the Number 1 inshore fisherman of 2015. Will catch just about any species in saltwater and can be used as a crayfish in freshwater.

Comes with 2 replacement Silicone tails.